- In the last session, I evangelized the concept of being consistent and posting steadily. So the flipside of that, of course, is, "Well, how do you find content "to do that consistently?" How do you do what I call "feed the content monster"? So this session is about how to feed the content monster. One way is to cheat, which is to piggyback off the efforts of others. This is completely okay. For example, there's a website.
I actually created the website because I needed it so bad, called Alltop. And at Alltop, we aggregate RSS feeds from 10s of 1000s of blogs and websites and organize them by topic. So if you want to always find a great story about travel, go to travel.alltop. If you're a foodie, go to food.alltop. If you're a hockey fan, go to hockey.alltop. Constant source of great stories. There's also a service called Sway. There's Feedly. Always be willing to piggyback off others.
Also, you know, for all these sites, like Facebook and Twitter and Google Plus, they always have their own version of What's Hot, right? So they're taking the stories that are trending and they're showing them to you. What I do is, I look at What's Hot and then I post the same story because, in a sense, it's already been proven that that's great content. Now, you may be afraid, "Well, what happens "if, you know, at an extreme, five million people "have already seen this YouTube video? "What if I post it? "People have already seen is, and they'll think that, "you know, I'm not feeding the content monster very well." My experience has been, and listen, I have ten and a quarter million followers, I find YouTube videos that have been viewed millions of times and post them, and I very seldom, if ever, get complaints that, you know, "I already saw this." So there's a lot of people on social media.
If five million of them have seen a YouTube video, you can still post it. Next concept is to be bold. That is, to take a stand. Social media is your private platform. It's your swimming pool, if you will, right? So you get to make the rules. So I feel very strongly about things like, I don't know, vaccination or women's rights, equality, democratization, all these kind of stuff. So don't be afraid of taking on the tough subjects.
Be bold. Show people what you're interested in. Now, if you're running a site or a service or a platform for a company, the rules are slightly different. But you can still be bold. And I'll take an example. Apple probably shouldn't be posting about MMR vaccination. I grant you that. But Apple could post links to stories about getting visas for people who want to work in technology in America. Kind of a controversial subject, you know? Immigration reform.
But for Apple, perfectly appropriate because they're trying to recruit more people. The third way to feed the content monster is to interject personal pictures and video. I think it shows that, you know, you are human, that you are not simply pushing stuff out constantly that you've curated and curated, that you want to show a piece of you, that you want to show the inside story, you know, take you inside the tent, open up the kimono. That's a dangerous concept, but opening up the kimono, show your personal pictures and video.
So those are three great ways to feed the content monster.
- Optimizing avatars and profiles
- Finding great content others will want to share
- Perfecting posts
- Gaining more followers
- Creating attention-grabbing graphics
- Dealing with comments and trolls