Hear why many companies and organizations are incorporating groups into their business strategy.
- [Narrator] With the ever-shrinking organic reach on Facebook, many companies are experimenting with using groups for their business. Let's walk through the possible business strategies. There are many reasons you might consider creating a Facebook Group for your company or brand. From the business perspective, these reasons fall under two main concepts, brand awareness and business function. Let's talk about these two. First of all, creating a group for brand awareness.
Groups are an excellent tool for generating brand awareness with your target audience by using the community space you've created. You might consider creating a Facebook Group in order to build trust. Groups gives your business a chance to showcase your dedication to your customers, and that you are comfortable answering questions that all members can view. Make your group members feel valued for choosing your brand and offer them exclusive insights and deals they wouldn't otherwise know about.
Maybe your goal is to foster a community. Online communities bring customers together in one place, where they feel they are among like-minded people and can communicate freely. Some companies want to create a group to promote the thought leadership of their company in a particular space. For instance, maybe a large accounting firm creates a group for professional accountants. They want their brand associated with discussions related to best practices and updates in their field.
Let's talk about creating a group to serve a business function. Because here is where groups can actually bring the most strategic value to companies. Keep in mind that groups are not meant to be a sales tool. People come to Facebook Groups to connect and share, not to buy. Build trust with your customers by offering value and filling their needs first. In looking at business function, groups are a great way to offer customer service to your clients.
They can be used to communicate easily with your customers in one place and give you a clear indication of whether or not your audience is satisfied with the services that your brand provides. And don't forget about the valuable market research you have to gain from your customers and Facebook Groups. They can serve as a testing ground for marketing research or a product or service development. You can get insights and feedback directly from customers by conducting polls or questionnaires to better understand their needs and wants.
You could create a user group which is a good fit for software, hardware, or service companies, especially those with a relatively large user base. In this type of group, your job would involve fielding a lot of customer service questions and posting about product updates. Or your group could actually serve as a product component. What I mean by that is that your group is a piece of what you're selling. For instance, if you offer an exclusive membership to customers when they purchase a product or service, and part of that membership includes access to your exclusive group.
Ultimately, there's a lot of business value in creating a Facebook Group. You can use groups to benefit your company by building a strong community with a purpose.
- Incorporating groups into your business strategy
- Facebook groups vs. pages
- Selecting your privacy settings
- Setting up and branding your group
- Building group engagement
- Monetizing groups
- Assessing the performance of your group