Facebook for Musicians and Bands

with Bobby Owsinski
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Facebook for Musicians and Bands
Video duration: 0s 29m 22s Appropriate for all


Facebook is a great tool for promoting albums and gigs, but most bands and musicians aren't using it properly. Learn how to set up a Facebook page separate from your personal one and grow your fan base online in this course with music industry professional Bobby Owsinski. Bobby shows you how to craft promotional posts that engage your audience, publish posts at the best times, and get more views and likes. Plus, find out how to use Facebook's paid ads to get the word out about your music, without breaking the bank.

Topics include:
  • Understanding Facebook statistics
  • Setting up a Facebook fan page
  • Posting messages, images, and links
  • Scheduling posts
  • Trading for likes
  • Increasing Facebook engagement
  • Getting more people to view your posts
  • Using Facebook ads
Audio + Music Business


- [Voiceover] Hi, I'm Bobby Owsinski. Facebook is one of the most widely-used social media networks, but most bands and musicians don't know how to use it as a marketing tool, and that's what we're going to show in this course, so you can use it to increase your fan or client base. In this course, I'll show you the difference between a personal and fan page, how to craft a post that works, the secret to getting your post liked, tips for growing your fan base through Facebook, and a strategy to determine the most effective time to post. What you currently know about Facebook may not apply, but that's okay, since by the end you'll know more about the network than the majority of users on the planet.

So let's take a tour of marketing on Facebook.

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