Walk through Facebook Business Manager as a tool for managing all your company pages and ad accounts.
- [Instructor] Let's talk about Facebook Business Manager.…It's a free tool you can use to manage Facebook…company pages and other business assets like Ad accounts.…Facebook Business Manager may be particularly useful…if you are at a point where you need…to manage multiple Facebook pages…for your brands, or if you're an agency…that runs many client pages.…I think the best part is being able…to manage more than one advertising account on Facebook.…You can manage separate Ad accounts…for all your brands, and tie each Ad account…to their own payment method.…
You can create an account on Facebook Business Manager…by visiting business.facebook.com.…Now keep in mind that this free tool…is known for having a learning curve,…and probably isn't for beginners…who are new to managing Facebook pages.…After you've created your Business Manager account,…you can add your existing company pages,…or start a new one.…You also have the option to request…access to another company's page…if you manage Facebook pages for clients…or other businesses.…
Author
Kristy Dalton
Released
12/6/2018- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.
Skill Level Intermediate
Duration
Views
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Introduction
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Managing a company page1m 14s
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1. Page Administration
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Roles and management3m 20s
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Privacy and security3m 36s
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Facebook Business Manager2m 41s
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Business settings3m 51s
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2. Content Strategy
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Type of posts4m 17s
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Produced video3m 50s
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Live video3m 35s
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Publishing events3m 23s
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3. Increasing Page Reach
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Likes vs. follows1m 35s
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Understand organic reach2m 40s
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Encourage conversation3m 4s
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4. Strengthening Your Community
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Using Facebook groups4m 1s
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Messenger best practices4m 45s
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5. Selling on Facebook
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Facebook ads7m 2s
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Facebook Ads Manager2m 17s
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6. Assess and Improve Page Performance
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Gather page metrics5m 9s
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Improve page performance2m 59s
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Conclusion
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Next steps40s
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Video: Facebook Business Manager