From the course: Social Media for Leadership
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Express strong leadership
- [Instructor] Leadership at a company matters. According to data from Glassdoor, people are even willing to take on roles with a less than ideal work-life balance if they get to work with iconic leaders. Employees want to know that their company has a clear direction and a worthwhile purpose behind its strategy to stay motivated and aware of how their work contributes to that mission. Express strong leadership with social media to communicate and reinforce your guiding principles and build a thriving company culture in the process. Here's how. You as a leader need to consistently communicate what values drive the organization as it pertains to what's happening at the company and the industry at large. Like how Michael Dell, the CEO and Chairman at Dell Technologies, publicly shared an article on LinkedIn and Twitter on the company's code of conduct and summarized its key values. The article included his personal thoughts on his company's growth, context as to where these principles…
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