In this video, social media strategist Megan Adams shows you the different Facebook ad types, their objectives, and how you can use them to achieve your company's marketing goals. She covers different ad types, including the page post engagement ad, the offer claim ad, the page like ad, and the app install engagement ad.
- [Instructor] When you advertise on Facebook,…you're able to create different advertising campaigns…with different types of objectives.…Your advertising objective is what you want people to do…when they see your ad.…For example, if you want to show your website…to people interested in your business,…you can create ads that encourage people…to visit your website.…I'll be walking you through these various objectives.…Facebook does have a really helpful Ads Guide…that outlines all of their ad types,…as well as their purpose and how they look.…I definitely recommend you take a look and get familiar…with the different types of ads and objectives.…
You can find this Ads Guide…at the link shown on your screen.…Before you get started,…you will need a Facebook brand or business page.…Most businesses will already have one set up,…but if you don't,…it's very quick and easy to get it started.…Once you do have that set up,…in order to access the Ads Manager Tool,…where you will create your advertising,…you'll simply select the down arrow at the top right…
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Prepare a Facebook ad that targets the appropriate audience.
- Calculate Impressions using Frequency and Reach.
- List the criteria Facebook considers to assign users to high level interests.
- Name six targeting options.
- Choose the best budget for your ad campaign.
- Analyze advertising reports to track performance.
- Identify the most useful success metrics to help achieve your goals.
Skill Level Intermediate
Q: This course was updated on 07/19/2017. What changed?
A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.
Q: This course was updated on 11/07/2017. What changed?
A: The following topics were updated: additional advertising options and how to create Facebook ads.
Q: This course was updated on 1/15/2019. What changed?
A: The following topic was updated: exploring Facebook ad types.