From the course: Personal Branding on Social Media
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Explore content opportunities
From the course: Personal Branding on Social Media
Explore content opportunities
- [Instructor] If you want to connect with your ideal client, you need to create content that they find engaging. The way to do this is by exploring other pages and profiles in your industry. That way you'll get a sense of what's out there and the type of content that people are really connecting with. We're going to start here on Facebook. What I'm going to type in is cake design, (keyboard clicking) Since this is a keyword that Audrey uses. We see that her page comes up. But we want to go over to pages. There I'm going to see a list of pages that I could explore to figure out what types of content they're using and what might be successful for me. Another place that you can go to is Pinterest. Here you would type in cake design as well. They're going to give you some suggestions here, so you want to click on the suggestions that they give you. Maybe mark down some of the ideas that they have in case that is something that you want to use in the future. Hit cake design and you'll…
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