Explore content opportunities

- [Instructor] If you want to connect with your ideal client, … you need to create content that they find engaging. … The way to do this is by exploring other pages … and profiles in your industry. … That way you'll get a sense of what's out there … and the type of content … that people are really connecting with. … We're going to start here on Facebook. … What I'm going to type in is cake design, … (keyboard clicking) … Since this is a keyword that Audrey uses. … We see that her page comes up. … But we want to go over to pages. … There I'm going to see a list of pages … that I could explore to figure out what types of content … they're using and what might be successful for me. … Another place that you can go to is Pinterest. … Here you would type in cake design as well. … They're going to give you some suggestions here, … so you want to click on the suggestions that they give you. … Maybe mark down some of the ideas that they have … in case that is something that you want to use in the future. …