Join Megan Adams for an in-depth discussion in this video Examples of online communities, part of Social Media Marketing: Managing Online Communities.
- [Instructor] Online communities are made up…of like-minded people…and run the spectrum from sports, to history, to business.…But every community can be classified…into one of these five categories.…And that is interest, action, place,…practice, and circumstance.…First let's go over interest.…These are communities of people…who share the same interest or passion.…A great example of that is the Starbuck's Facebook page…where over 35 million fans are united…by their interest in the brand and coffee.…
The second category is action.…These are communities of people…trying to bring about change.…Activists fall under this type of community.…And a great example of a highly engaged community…that takes action is change.org.…It's a place where people create and share petitions…while finding and connecting with like-minded people…to join in on their cause and to mobilize.…The third category is place.…These are communities of people…brought together by geographic boundaries.…
Think neighborhoods, schools, and cities.…A great example are buy and sell groups on Facebook.…
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Recognize the type of online community that will best serve your goals.
- Summarize how to create an effective mission statement.
- Explain how you can build community through social media.
- Cite the ways to create buzz around your community.
- Describe ways to scale your community.
Skill Level Beginner
Q: This course was updated on 04/26/2018. What changed?
A: The following topics were updated: online tools for building community, creating engagement online, paid vs. unpaid tactics for growth, and measuring your community's growth.