Every online community can be classified into one of five categories. In this video, Social Media Strategist Megan Adams stresses the importance of understanding the differences of each community, as well as keeping your mission clear by knowing the exact type of online community you plan on building.
- Online Communities are made up of like-minded people…and run the spectrum from sports, to history, to business.…But every community can be classified…into one of these five categories.…The first one is Interest.…So these are Communities of people…who share the same interest or passion.…An example is Orange Valley Community Arts Association.…And other Interest groups would be,…say, the Starbucks Facebook page.…The second category is Action.…So these are Communities of people…trying to bring about change.…
So activists fall under this type of Community.…The third is Place.…So these are Communities of people…brought together by geographic boundaries.…So think neighborhoods, schools, and cities.…The fourth category is Practice.…So these are Communities of people…in the same profession or undertake the same activities.…So policemen, surfers,…these are all examples of the Practice category.…The fifth is Circumstance.…So these are Communities of people…brought together by external events or situations.…
So many charitable organizations…
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- Building an online community
- Using social media to build community
- Creating content to engage your audience
- Finding brand advocates
- Measuring your community's growth