Join Brad Batesole for an in-depth discussion in this video Evaluate tweet frequency, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] Engaging with your audience on Twitter…requires you to maintain a delicate balance.…Tweet too much, and you might lose followers,…tweet too little, and you'll have a disinterested audience.…The amount of times you post to Twitter…each day is called your frequency.…Some brands Tweet every hour, while others can get away…with a handful of Tweets each week.…The truth is, there isn't a one-size-fits-all answer.…Twitter is a real-time platform,…so the frequency at which you post will be far greater…than that of your efforts on Facebook.…
The best chance of gaining traction is by landing…on the feed of your users when they're the most active,…because Twitter is so active,…your followers feeds are likely changing…dramatically as the day goes on.…They're filling up with content every second.…This awards you with the opportunity to…Tweet frequently without coming across as excessive though.…If you tweet 10 times per day,…a typical user may only see one of those tweets…and that's if you're lucky.…It's also challenging though because you…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics