This movie explores why posting less frequent, high-quality content is always going to beat out the strategy of posting low-quality, high-frequency content. You'll also learn how to answer the question of what is the best time to post on Facebook.
- [Voiceover] As you continue to build momentum…on Facebook, you're really going to be focusing…on how many people are seeing your page posts.…Now, Facebook as a whole is showing a decline…in the ability of a page post to have an organic reach,…and this is happening because there's so much content…being shared on Facebook,…it can't possibly get in front of every single person,…so this means that your content is going to be competing…with all kinds of other stories to get placement…in a user's news feed.…
So, with that said,…it's not sheer quantity that's going to…resolve this problem.…The main factor with Facebook is focusing on quality.…Posting less frequent high-quality content is always…going to beat out the strategy of posting low-quality…high frequency content.…Now, another factor in your reach is timing.…Let's say you've opted to post two status updates per day,…and this is a fairly standard frequency,…by the way.…The time that those two posts go out,…in other words whether they go out at noon,…or two, or four,…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics