Learn the secrets of encouraging conversation to earn interactions and increase your page’s organic reach.
- [Narrator] If your Facebook page content…is all about just selling products,…it's going to be hard to encourage conversation on it.…So let's talk about what works…for getting more interaction on each post you make.…Here's a simple strategy…that could mean the difference…between a mediocre business page…and one that achieves great results.…Focus all your page content on earning engagement.…A simple idea, but let's talk about how to do it.…Think about your ideal customer…and tailor content for them…to increase the likelihood of interaction.…
Remember, your goal is to get the most possible…conversation and engagement out of each post.…Experiment with Facebook Live,…because viewers spend much more time…watching live broadcasts than produced video.…It's also highly conducive to conversation…because people interact with you in real time.…Posts that naturally get really high engagement…can be pinned to the top of your page.…That will encourage even more interaction…because it will remain there…until you swipe it out for another pinned post.…
Author
Kristy Dalton
Released
12/6/2018- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.
Skill Level Intermediate
Duration
Views
-
Introduction
-
Managing a company page1m 14s
-
-
1. Page Administration
-
Roles and management3m 20s
-
Privacy and security3m 36s
-
Facebook Business Manager2m 41s
-
Business settings3m 51s
-
-
2. Content Strategy
-
Type of posts4m 17s
-
Produced video3m 50s
-
Live video3m 35s
-
Publishing events3m 23s
-
-
3. Increasing Page Reach
-
Likes vs. follows1m 35s
-
Understand organic reach2m 40s
-
Encourage conversation3m 4s
-
-
4. Strengthening Your Community
-
Using Facebook groups4m 1s
-
Messenger best practices4m 45s
-
-
5. Selling on Facebook
-
Facebook ads7m 2s
-
Facebook Ads Manager2m 17s
-
6. Assess and Improve Page Performance
-
Gather page metrics5m 9s
-
Improve page performance2m 59s
-
-
Conclusion
-
Next steps40s
-
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Encourage conversation