Learn how to design a pilot program to create a manageable social employee rollout plan, team structure, and identify key employee candidates to drive social business efforts.
- Are you a thermometer or a thermostat?…According to Jim Whitehurst, CEO of Red Hat,…an organization's employees generally fall into one…of these two categories.…Basically it comes down to this.…If you're a thermostat, you help to set the temperature…of your organization.…Regardless of your rank or role you're considered…a leader or an influencer.…If you're a thermometer, you reflect the temperature.…In other words, you're brought into these leader's ideas…and you're ready to help make them a reality.…
Make no mistake, social employee thermostats…are already in your organization,…ready to unleash their talens in the digital bazaar.…And that's what the discovery process is all about.…Identifying who these social employees early adopters are…and recruiting the ones who have the skills necessary…to create a lasting culture change within your organization.…So what might these thermostats look like?…Social employees constantly engage…and make new connections.…
They have well-developed social networks…and rely on those networks to both learn…
As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.
- Describe the importance of culture in developing a clear brand message.
- Differentiate between inbound and outbound marketing.
- Define the social employee.
- Explain what live streaming is and the tools you need to achieve it.
- Cite the benefits of blogging.
- Identify the components your training program should have.
- Describe the importance of peer advocacy in social branding.