Learn the importance of training, how to create individual action plans, and various methods of training social employees and social executives.
- There's a famous story about a time when…President John F. Kennedy visited NASA back in 1962,…during the early days of the space program.…As he walked the halls, he came upon a custodian,…and struck up a conversation.…When Kennedy asked the custodian what his job was,…he replied, "I'm helping to put a man on the moon."…What can we learn from this story?…The most important aspect…of developing your social employee program,…is not telling them what to do,…but showing them why it's important.…
And it's this mindset,…that should fuel your training efforts.…Here are five considerations…to help you fuel your social training program.…First, focus on what we call…the 70:20:10 concept of learning.…It's been found that within most organizations,…employees learn independently 70% of the time,…informally through managers…and co-workers about 20% of the time,…and through formal training programs, the final 10%.…
Right away, this knowledge takes us…to our second consideration.…Focus on how to learn, and let the what sort itself out.…
As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.
- Describe the importance of culture in developing a clear brand message.
- Differentiate between inbound and outbound marketing.
- Define the social employee.
- Explain what live streaming is and the tools you need to achieve it.
- Cite the benefits of blogging.
- Identify the components your training program should have.
- Describe the importance of peer advocacy in social branding.