From the course: Personal Branding on Social Media
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Develop partnerships
- [Instructor] Sharing content will allow you to connect with your audience while building relationships. Developing or strengthening relationships is key to expanding your personal brand. One way you can look for people who you can connect with is through hashtags. I'm going to show you how to do it on Twitter, but you can also do this on Instagram or Facebook. So here we are at Audry's Twitter page. Audry recently identified a hashtag that she feels will be relevant for her field. She types in T-T cake design and she'll look through to see if there's anybody that she can build a relationship with. She notices here that Simon Pixelford recently posted about T-T cake design. She recognizes Simon because she worked with him at a wedding recently. She wants to strengthen this relationship, so she clicks on his page. The first thing that she can do is look at his information through his bio. The next thing that she can do is look through his tweets to see what time he usually posts. She…
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