Join Brad Batesole for an in-depth discussion in this video Develop communication guidelines, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] Your business has a unique visual style.…The colors you choose, your logo, and the imagery you use…all contribute to this brand image.…But your brand also has a written style, the way you write,…the words you choose, and the type of content you share,…all make up this communication style.…As you gain more and more followers,…they will come to understand this style and approach,…so to maintain consistency and keep a positive brand image,…I suggest outlining your communication guidelines.…Communication guidelines are really just a way…of ensuring you not only stay consistent,…but they'll also point you in the right direction…when deciding what, or what not, to post.…
Now the first step in all of this…is to outline your voice and tone,…and this goes for more than just Twitter,…you should really establish this…for your brand as a whole.…Now, MailChimp has a great example of this document,…and you can find it here,…at mailchimp.com/about/style-guide.…Now, I've gone ahead and already scrolled down…to their voice and tone section,…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics