Learn the value of a social media policy (with examples), why it is critical to the company’s success, and how to align it to the brand’s mission/vision/values.
- How do you design a social media policy…that gives your employees both reasonable boundaries,…and the freedom to maneuver and engage independently?…Think of your social media policy like…the operating system for your computer.…Without it, you may have a powerful tool at your disposal,…but nothing is going to work properly.…A good operating system creates an infrastructure…that guides all of your computer's processes,…from basic maintenance to complex applications.…
And just as different applications serve different purposes,…each social employee charts their own course…in the digital bazaar.…By designing a straightforward,…easy-to-understand social media policy,…all of the unique voices in your organization,…will come together to resound as one,…creating your brand's new, distinct voice…in the digital bazaar.…So what do you include in your social media policy?…Here are five common components.…
Number one: employee identification.…Particularly on platforms like Twitter,…employees will often represent their brand,…
As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.
- Describe the importance of culture in developing a clear brand message.
- Differentiate between inbound and outbound marketing.
- Define the social employee.
- Explain what live streaming is and the tools you need to achieve it.
- Cite the benefits of blogging.
- Identify the components your training program should have.
- Describe the importance of peer advocacy in social branding.