Learn what separates a social employee from a regular employee and why employees hold the key to delivering authentic communications.
- It's an interesting time to be doing business.…Change is everywhere.…The workplace has changed.…Branding and marketing have changed.…Even the way we communicate,…collaborate, and produce has changed.…Sometimes it even feels like change itself is changing.…But even with all this change swirling around our heads,…one thing hasn't changed.…We still need talented employees,…and we need to equip them with the right tools,…and skills to get their job done.…
In the age of social business, we need social employees.…But what is a social employees?…Well, first, social employees are engaged and passionate.…A dramatic change is underway in the workforce,…with survey after survey showing that employees…don't want to work for just anybody,…they wanna work for a company that stands for something.…Establish buy-in around your brand story,…specifically around your mission, vision, and values,…and not only will you bring out the best…in your current employees,…your company will also become…a more attractive destination for prospective employees.…
As empowered brand ambassadors, social employees hold the power to transform how companies communicate both internally and externally to reach customers. This is a win/win for both company and employee—boosting brand value for the company through authentic communication and increasing exposure and career opportunities for employees. Social employees build their own personal brands and establish themselves as leaders in their field. Here Mark and Cheryl outline the roles empowered social employees can play to transform culture and drive business results, including a five-step pilot social employee plan (called the 5 Ds) designed to help companies to increase internal and external engagement, leads, reputation, and sales. This means a more trusted brand that attracts and retains high-value employees—and that delivers more effective marketing communications in the digital marketplace. This course moves from explaining why it makes sense to create engaged brand ambassadors to how to implement and measure results.
- Describe the importance of culture in developing a clear brand message.
- Differentiate between inbound and outbound marketing.
- Define the social employee.
- Explain what live streaming is and the tools you need to achieve it.
- Cite the benefits of blogging.
- Identify the components your training program should have.
- Describe the importance of peer advocacy in social branding.