From the course: Personal Branding on Social Media
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Define and highlight your expertise
From the course: Personal Branding on Social Media
Define and highlight your expertise
- [Instructor] To get the most out of social media, you have to create profiles and pages that highlight your expertise. Your expertise should be front and center and needs to be consistent across social media networks. The first thing that you want to do is identify three areas of expertise by examining your personal brand statement, offerings, and your brand's purpose. Here we are at Audry's LinkedIn profile. What we notice is that her profile doesn't truly highlight her expertise. She's chosen to focus on three areas of expertise to stand out for her ideal client. The fact that she makes custom cakes with high quality, all natural ingredients, her 11 years of experience, and that she's won awards for her cakes. None of these things are included in her current summary on her profile, so we need to update it. Audry's rewritten her profile so that she has this information included in her summary. Here we see that she's incorporated the idea that she creates unique, custom cakes that…
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