Join Richard Harrington for an in-depth discussion in this video Cutting through the hype, part of Social Media for Photo and Video Pros (2013).
When it comes to social media, there is a heck of a lot of noise.…People are going to offer up opinions, myself included.…Now you see when you talk to a social media expert, they're going to tell you all sorts…of tricks and techniques that you should be doing.…Follow a bunch of people, they'll follow you back, make sure you post comments.…Here's the deal, it's really pretty genuine.…I have been involved with social media for a long time, because I've been involved with media for a long time.…I've been writing blogs since 1994, posting audio and video online, coming up on almost 20 years now.…
This is just part of my professional life and it has been from the beginning.…So I think I'm a digital content expert, as opposed to a social media expert.…You see, there's no shortage of opinions when you go searching.…I would tell you to not worry about the social media experts.…Rather, what you're going to want to do is just be genuine and share your best content,…share your opinions, share the resources and the references you come across.…
This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
- What is social media and why should I use it?
- Cutting through the hype
- Understanding trends in Internet usage
- Showing a genuine you
- Knowing what to post and how often to post
- Scheduling posts
- Protecting your reputation