- A strategy can be long-term, like planning out content…for a nonprofit's year, or short-term,…like gearing up for Giving Tuesday or an event.…Creating a strategy requires the following components.…First, set a goal.…For example, in three months, we hope that our volunteers…will know more about our organization…so they will be more willing to become our ambassadors.…What's the messaging and the voice that you want to portray?…Do you want to be giving them the inside scoop,…bringing them in as insiders?…Maybe you're a medical organization,…and your board wants you to speak with a corporate voice.…
There is no right or wrong tone,…but you must keep it consistent.…Who else is participating?…This is very important.…Everyone in the organization must buy…into the social media strategy.…For example, if the goal is fundraising,…then, a member of the fundraising committee…or the development director must be involved…in developing the strategy.…You should loop individuals from the marketing team,…as they will know when a fundraising letter…
Author
Released
1/22/2016- Explain how to listen to your audience through social media.
- Recognize the importance of proofreading and testing all the content in your blog before publishing.
- Identify ways in which blogging provides an edge or leverage over many social media platforms.
- Recall the category you must choose for your Facebook page to be able to incorporate a donations button on your page.
- Name the type of campaign you must choose to promote the advertisement of video content you post.
Skill Level Beginner
Duration
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Related Courses
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Nonprofit Management Foundations
with Leslie Crutchfield2h 28m Intermediate
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Introduction
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Welcome1m 18s
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1. Principles of Social Media
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Social media reference guide1m 35s
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2. Blogging Platforms
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Pros and cons1m 43s
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Blogging content types1m 55s
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Free and paid tactics2m 10s
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3. Facebook Platform
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Pros and cons1m 33s
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Facebook's donate button1m 45s
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Paid tactics1m 24s
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4. Twitter Platform
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Pros and cons3m 1s
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Twitter content types2m 32s
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Free tactics5m 37s
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Paid tactics1m 35s
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5. Google+ Platform
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Google+ recent changes1m 40s
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Pros and cons1m 33s
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6. YouTube Platform
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Pros and cons2m 37s
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Free and paid tactics1m 38s
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7. LinkedIn Platform
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Pros and cons1m 24s
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Paid tactics1m 10s
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8. Instagram Platform
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Pros and cons1m 9s
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Paid tactics44s
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Conclusion
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Next steps58s
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Video: Creating your social media strategy