Creating your social media strategy

- A strategy can be long-term, like planning out content…for a nonprofit's year, or short-term,…like gearing up for Giving Tuesday or an event.…Creating a strategy requires the following components.…First, set a goal.…For example, in three months, we hope that our volunteers…will know more about our organization…so they will be more willing to become our ambassadors.…What's the messaging and the voice that you want to portray?…Do you want to be giving them the inside scoop,…bringing them in as insiders?…Maybe you're a medical organization,…and your board wants you to speak with a corporate voice.…

There is no right or wrong tone,…but you must keep it consistent.…Who else is participating?…This is very important.…Everyone in the organization must buy…into the social media strategy.…For example, if the goal is fundraising,…then, a member of the fundraising committee…or the development director must be involved…in developing the strategy.…You should loop individuals from the marketing team,…as they will know when a fundraising letter…