From the course: Personal Branding on Social Media
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Create your personal brand statement
From the course: Personal Branding on Social Media
Create your personal brand statement
- [Instructor] A personal branding statement is a statement that merges your brand's purpose with the needs of your ideal client. You'll use this on social media to attract your ideal client. The first thing that you need to do is write out a short personal branding statement by using the template. So here we have the template for the personal branding statement. We start by saying I help, then you're going to insert the information about your ideal client, by, discuss the problem that you're solving, which leads to, discuss the outcome your ideal client desires. So here's Audry's personal brand statement. "I help people who want unique cakes", that's her ideal client, "by creating custom cakes", that's the problem that she's solving, "which leads to the client having a cake "that matches their personal style." That's the outcome her ideal client desires. You want to adapt the ideal client statement to match your own voice. So Audry's final statement is this. "It's my honor to create…
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