In this tutorial, positioning strategy consultant Karen Leland teaches you a three-step process for using Facebook to create a virtual event. Virtual events are a simple and low cost way to expand your personal brand on the site and are worth including in your personal branding plan. Details on actions to take before, during, and after the event are highlighted.
- [Voiceover] With the basics in place,…one of the best personal branding uses of Facebook…is to use it to Promote a Virtual Event.…One note, you can only host a virtual event…on a Facebook Business Page, not a Personal one.…While the cost of putting on a live event…can be prohibitive, virtual events…pack a lot of punch for a small budget.…According to recent research, 70% of marketers…who've already hosted one plan to host more,…and 39% of those who've hosted a virtual event…believe they generated more leads than in-person events.…
Check out the Exercise File to brainstorm…a list of virtual events you could create on Facebook.…Hosting a virtual event on Facebook…is a fairly simple, three-step process.…Before the event, you should fill out the new event form.…This is where you put the relevant information…about your event, including Date, Time,…Location, Description, et cetera,…then, build buzz for the event with your email list,…promote the event on other social media.…place event info on your email signature line,…
This course shows how to authentically and powerfully present your brand online. Branding expert Karen Leland reveals the important differences between the four main social media sites—LinkedIn, Facebook, Twitter, and Pinterest—and how to use them for career advancement and networking.
- Developing a personal branding mindset
- Adding a good photo, profile, and background to social media sites
- Using LinkedIn for personal branding
- Expanding your Twitter reach
- Creating virtual events on Facebook
- Curating pins on Pinterest