Create an ideal client profile

- [Narrator] The goal on social media … is to connect with people who can benefit … from what you have to offer. … The way that you do this is by creating … the ideal client profile. … Knowing who you're speaking to … increased the possibility of making a meaningful connection. … The first thing that you want to do … is think about recent projects you've worked on … and people who you enjoy connecting with. … You're looking for someone who might be interested … in buying products or services from you in the future. … So here we are at Audry's Facebook profile. … Recently she accepted a friend request … from somebody that she enjoyed working with, … Leslie Richardson. … This is Leslie Richardson's Facebook profile. … Leslie is an Administrative Assistant at the Landon Hotel. … Audry believes that connecting with people like Leslie … will allow her to work in more hotels. … What Audry is going to do is look … through Leslie's Facebook profile … for more information about Leslie … so that she can generate an ideal client profile. …