Your profile says a lot about your business. Your content, bio, cover photo, and profile picture should all work together to tell the story of your brand. In this video, explore why your profile is pivotal to your brand's success.
- [Instructor] Now, just like your Twitter profile,…your Facebook business page is an extension of your brand.…How it looks, what you post,…and how quickly you respond to your customers…are all critical to your success.…I'm here on the Facebook page for LinkedIn,…and right away you can see they've got…this big visual cover photo along with…their logo used as their profile photo.…But, there's more than that.…As I scroll down the page, we can see…some additional information.…Here on the left-hand side,…we have various links that allow us…to drill deeper into this page.…
And along the right-hand side,…we can see the category, how to invite friends to the page,…how many people like this page and follow it,…some information about the company,…how long they take to reply, their website,…other pages that this page likes, and so on.…If I select the About page,…you'll see that they've opted to include some information…about the company, when they were founded,…how to contact them, a description, as well as milestones.…You'll have the opportunity to add all of this information…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics