In this video, learn how to create ads and campaigns in scale using the Facebook Power Editor tool. Social media strategist Megan Adams walks you through the steps and everything you need to know. Creating ads and campaigns in Power Editor is similar to the Ads Create tool in Facebook with the exception that you have even more control over the options.
- [Instructor] Creating Facebook ads and campaigns can be as quick or as complicated as you'd like, and you create all of your ads in Ads Manager. And that's the screen that you see here. You can always access your own Ads Manager dashboard through your personal Facebook account by selecting the downward arrow at the top right of your screen, and once a drop-down menu pops up, you're going to choose Manage Ads. Let's first walk through creating a campaign in Ads Manager, and then we'll take a look at how it'll appear on your Ads Manager dashboard.
Now, we'll create our campaign by selecting the green Create button at the left. It's here that we're automatically entered into Quick Creation, and there's two options, you have the Quick Creation tool or you can switch to a Guided Creation, and this is going to offer you more detail up front, but let's switch back to Quick Creation and get a good snapshot of what's going on here. So here we are in the campaign level and this is where we're going to enter our campaign name.
The objective of this campaign is going to be driving traffic to the website, so I want to make sure that that is clear in the campaign name I give it. Next is a Buying Type, and the only type is Auction, and that's going to allow your ads to be entered into the auction, so that means that Facebook is going to bid on your behalf to have your advertisements show to your targeted audience. Underneath that is a Campaign Objective. So as I said, I want to drive traffic to the website, but you can see that there are other objectives that you can select.
Below that are two additional options. Split Test means that you can create an A/B test from this specific campaign and below that is Budget Optimization. If I choose that, that simply means that I can create a specific campaign budget, and I can choose how much I spend per day, or for the lifetime duration of this campaign. I'm going to keep it simple and keep those two unchecked.
Underneath that is the Ad Set, so this is who I'm going to be targeting and my specific budget at the Ad Set level. But right now, I'm going to add the Ad Set Name, so I'm going to be targeting people in Santa Barbara who are 35 to 55 years old. Below that is Create our New Ad option. So this is where I'm going to create the ad name itself, and I'm going to do the Soccer Player Image, and that's going to be main part of the ad that I create, because I'm going to use an image of a soccer player.
Once that is all entered, notice that I'm going to be saving this to draft. This is not going to be published, and that's because in this Quick Create tool, there is a couple options that need to still be added, so let's select Save to Draft, and then I'll show you what I'm talking about. Here you can see that I have automatically been entered now into the more specific editing option. You can see at the top, it's a traffic to website campaign, and here I can see all the campaign details I have created.
If I select Ad Set, it's here that I can see all the data from the ad set that I created, and notice it's here that I can drill down into more specific options and details, so you don't have to set up your ad all in that creation tool. You can always tweak it and iterate it in the dashboard. And then finally is the ad itself. Now, notice that Facebook is letting me know that there is an error, and that is I'm missing a required field, and that's the link.
So it'd be pretty hard to drive traffic to my website without sharing the link itself. I'm going to keep this error for right now so you can see how the draft and the publishing process works. Now, notice too that I can select whether it's in draft or not by choosing the slider here. And then to the right, I have the Review option. So again, Facebook's going to let me know that I have an error in this ad, which is really helpful, because I don't want to be running and paying for any advertisements that aren't effective.
As I scroll down, again, I can see that I'm in the ad level. Here, I can also review the ad set and the campaign, so it's really important to notice the difference of those three options. To the right, I have three dots, and I can quickly duplicate this ad. I can duplicate it using also Control + Shift + D. I can delete it, and then I can also create a rule. Below that is the Add ID, and we'll use that in some more advanced techniques.
From here, I'm going to close this out, and I'm going to select Publish Draft Items. Here, Facebook again is letting me know that multiple items couldn't be published. Now, I'm always going to be able to access this information two ways. Up in the Review and Publish option in this blue button and then to the left, you'll see this warning icon. This is letting me know that I have an error in my ad. Now, let's go ahead and fix this.
So what we're going to do is select Edit, exit out of here, and then we're going to find where we are missing our link. Here it is. Perfect, so that link has been entered. Let's see if Facebook is going to allow that change. I'll select Publish, and here we can see that the multiple items have been published.
If we select View Details, here we can see the confirmation of that. I'll select Done and then minimize this slider. So it's here that we don't have anything left to review and publish. Currently, we have this campaign running. I'll go back to the Campaigns tab, and it is in review. That means that Facebook is reviewing whether or not they are going to allow me to run this advertisement. If I select Edit again, I'm going to turn that off for now, and then I'm just going to close this out.
We're going to publish the draft items, and you can see that the campaign has been turned to inactive. So these are some tools that you are able to use when creating and running campaigns. Not everything that you create is going to be published right away. You might go in or a team member might go in, create some advertisements that you wish to run in three, six, nine months out, or they might be in review for your team. So use this dashboard as a tool to help you to keep track and manage your campaigns.
Ads Manager, like you saw, is always going to provide an overview of all the changes that you made, and also it's going to let you know of any errors or anything that you need to tweak. Once everything looks great and you select Confirm, that's when your ad will go live and start showing up in your audiences' newsfeed.
- Setting up an ad account with Facebook Business Manager
- Creating ads and campaigns
- Managing ads and campaigns in bulk
- Adding a Facebook pixel for creating custom conversions
- Creating custom and lookalike audiences
- Split testing ads
- Retargeting ads