Because social media is a real-time conversation and everyone in your small business is a potential spokesperson, it’s easy to see how things could go off the rails. In this video, digital and social media strategist Martin Waxman discusses the importance of having a social media policy and communicating it to your staff. And he gives you resources and examples of companies that do it well.
- [Voiceover] Social media is a two way conversation.…That's one of the best things about it…and also one of the scariest…because you never know when something will go wrong.…When it's done well,…social media can humanize your small business…and create a bond with your customers.…But what happens if one of your employees…takes that casual tone too far with your best customer…and the fallout happens in public?…This underscores the importance…of having a social media policy…and communicating it clearly to your staff.…
Your social media policy offers a code of conduct…for the way your company will behave online.…It also sets the tone for your business's culture…and online persona.…For example, are you going to be serious and helpful,…funny, critical, hard edge?…It starts internally…with the things you and your team members are saying.…And then it extends outward…by delineating the acceptable tone and language…for all your company's online properties,…including your blog or website,…social media channels, and customer forum.…
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