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Craft a social media policy

Craft a social media policy: Social Media Marketing for Small Business
Craft a social media policy: Social Media Marketing for Small Business

Because social media is a real-time conversation and everyone in your small business is a potential spokesperson, it’s easy to see how things could go off the rails. In this video, digital and social media strategist Martin Waxman discusses the importance of having a social media policy and communicating it to your staff. And he gives you resources and examples of companies that do it well.

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Skill Level Beginner
59m 22s
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