In this video, learn how to the types of content which Facebook will give preferential treatment to.
- Facebook is one of the most useful tools available for marketing your business. Think of your company's Facebook page similar to how you view your website. It's your social media homepage. However, getting organic reach on Facebook can be depressing and difficult without having the right mix of content that's favored by Facebook's algorithm. Creating content and getting organic engagement on Facebook doesn't need to be difficult. Follow this checklist as you build your content calendar. Your post caption should be short and fit within one or two sentences. Leave long-form written content for Facebook Notes. Also write your post in a way which will lead the end user to engage with the visual that you share. An example is to post an open-ended question such as what are your thoughts, or the video below will blow your mind. Don't oversell your post by writing a long caption. It will bore your followers, and they are likely to skip it altogether. Have eye-catching visuals which will grab someone's attention as they are scrolling through the newsfeed. With video posts, keep your content under one minute for optimal viewing, unless you're sharing an interview or content that's intended to be longer. The average watch time on Facebook is between 16 to 23 seconds. Next, reply to all comments and reviews left on your page as close to real time as possible, and strive to educate or entertain your community to keep them coming back regularly and share your content with their network of friends. The key to growing your presence on Facebook is to keep end users on the platform and engaged with your content so they will want to share it with their friends. At all costs, avoid the following tactics which are frowned upon by Facebook and its community, beginning with posts which are overly promotional. Nobody wants to be sold to. Click bait or fake news. Linking to your website or YouTube channel on Facebook will ensure that the algorithm deprioritizes your posts. Instead, upload video content natively and only post links to your site through direct messaging or in a comment reply. Last, don't treat Facebook like a blog. Instead, use Facebook Notes to write long-form content. Marketing on Facebook goes beyond scheduling posts. It's about building a community of loyal followers and providing your customers with value. However, to maximize your reach on Facebook, you must get creative. Facebook Live video is an effective way to growth hack the algorithm. When you go live, your page followers will see a notification. Consider creating a weekly Facebook Live show in order to keep your community coming back periodically. Facebook groups will help you create a private community for your most engaged fans or users who share similar interests. Facebook groups also give you another touch point outside of your business page. One of the most effective methods to reach Facebook users is through direct messaging. However, in order to message a user you must use a personal account and not a business page. Last, set up an auto-reply Messenger bot in order to engage anyone that sends a message to your page when you are away from Facebook. All of these tips will help you boost your brand and get more engagement on Facebook. But don't forget. While you're away from Facebook you still might have customers reaching out to you, which is why it's important to set up an auto-reply Messenger bot to engage anyone that sends a message to your page when you're away from your business.
- Expanding your network with LinkedIn Groups
- Writing the perfect InMail message on LinkedIn
- How often you should post on social media
- Using Facebook as a sales and marketing channel
- Humanizing your brand
- Reclaiming lost fans on Facebook
- Building a Messenger chat bot
- Getting your first 10,000 YouTube subscribers
- Using hashtags