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This course was created and produced by Rich Harrington. We're honored to host this content in the lynda.com library.
- What is social media and why should I use it?
- Cutting through the hype
- Understanding trends in Internet usage
- Showing a genuine you
- Knowing what to post and how often to post
- Scheduling posts
- Protecting your reputation
Skill Level Beginner
What about photography? What's happening online? Well, compared to video, photos have had a long jump. It's a very popular activity for people to do and photo consumption and creation is huge. What we see is that 46% of all adults post new pictures online. Now these aren't all professionals, this could be your aunt Mabel, or your little cousin. However, people are putting their stuff up there. What becomes important is that you realize that there's lots of photos, so think about putting your best work up there and putting in several places so it could be found.
41% of all Internet users take photos and re-share them. They generally target sites that are designed for sharing images. Things like Pinterest are particularly popular these days. Think about it, if you're so concerned that your work is going to be stolen online, you might be missing the point. Now I'm up there with being concerned about copyright and clearly marking your copyrights and putting intellectual property or contact information with your images is essential. In fact, I've even been working on software to do just that.
This is going to be incredibly important as we go forward. But you have to find a balance between protecting your rights and letting people know about your work. So put selects up, perhaps, a very small watermark or include copyright in caption information below your images. But you need to get it out there with links coming back to your website. Don't just post the photos online, post them, but link them back to your blog or company website. This is how you can use the appetizer to attract people for the full meal.
What we're seeing here is a huge rise in sites. The clear leader at this point is Pinterest. 12% of all adults say they use Pinterest and the site is dominated by women. 19% of all women in the US use Pinterest, that's huge. In fact, recent statistics I saw said that the average user spends nearly 2 hours a day on Pinterest. If you're not posting your photos there, you're missing out on potential buyers.
12% of all adults are using Instagram and 5% using Tumblr, but both of these sites are much more popular among younger users than they are older. This doesn't mean they you shouldn't be there, but depending upon your market or what your purposes are in posting pictures, think about what you're doing. If you're younger photographer, these sites might be very popular with your friends, but not with the people that are going to hire you, whether it be for a full-time job or a gig. Make sure you think about where you post and the demographics of those sites, if you want to see leads come out of it.
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