Join Brad Batesole for an in-depth discussion in this video Choose who to follow, part of Social Media Marketing: Facebook and Twitter.
- [Voiceover] Once you have a rock-solid profile,…it's tempting to start tweeting right away,…but, before you dive in,…it's a good idea to explore what other businesses,…similar to yours, are doing on Twitter.…Take a minute to catalog what they're doing well,…what they might have done wrong,…and the level of responsiveness from their audience.…Next, you'll want to follow a core group of users.…As a business, who you follow…is just as much a part of your brand as what you tweet.…People will look at who you're following…and make judgments based on what they find.…
When you follow someone, you're essentially endorsing them.…Now, with a personal Twitter profile,…we're often a lot less strict with who we follow.…We might follow a politically-charged profile…because we appreciate the perspective,…and we may also follow things…that we don't necessarily agree with, or align with,…but find value in staying connected to.…As a business, it's better to put things…through the perspective of your audience.…You might not want your business…
Author Brad Batesole starts with the best uses for social media marketing, and the best platforms for each use. He shows you how to create Facebook and Twitter profiles and how to write engaging, high-quality content. He explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by adding followers and fans. Finally, he shows you how to measure the results of your efforts, using analytics, to see how well your posts and tweets are performing.
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- What is social media marketing?
- Comparing Facebook and Twitter
- Creating a brand presence
- Defining your objective
- Writing tweets and using retweets
- Adding media and hashtags
- Attracting followers on different platforms
- Writing engaging Facebook posts
- Reviewing Facebook and Twitter analytics