Did you know you can start advertising for as little as $5 a day on Facebook? When you first start advertising on Facebook, it can be difficult to determine how much is the right amount to spend on your campaign. Social media strategist Megan Adams shares some ways you can get the most bang for your buck with Facebook ads, and how to set proper budgets and optimize them, no matter what size your business and budget is.
- [Instructor] When setting up Facebook advertising,…you're going to need to decide…how much you want to spend on your ads.…When you first start out,…this can be really difficult…to determine how much is the right amount to spend…on your advertising campaigns.…For newer advertisers,…I always recommend starting small in the beginning.…You'll be setting your budget here,…under the Budget & Schedule section.…And we're still in the Ads Create tool.…Remember, you can launch this tool,…by selecting the Create Ads from the dropdown menu…in the upper right-hand corner of your Facebook account.…
And you can also get here…by visiting the link on your screen.…Now we are in the Budget & Schedule section,…right underneath Placements.…And you can see it here.…The first thing that Facebook is going to do,…is to suggest a budget per day.…And here they've suggested a $20 per day setup.…This is just a recommendation,…and you can edit this amount…by entering a new one in the box.…So, you can see here that I changed…the daily budget from $20 a day to $5 a day.…
Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook's advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Prepare a Facebook ad that targets the appropriate audience.
- Calculate Impressions using Frequency and Reach.
- List the criteria Facebook considers to assign users to high level interests.
- Name six targeting options.
- Choose the best budget for your ad campaign.
- Analyze advertising reports to track performance.
- Identify the most useful success metrics to help achieve your goals.
Skill Level Intermediate
Q: This course was updated on 07/19/2017. What changed?
A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.
Q: This course was updated on 11/07/2017. What changed?
A: The following topics were updated: additional advertising options and how to create Facebook ads.
Q: This course was updated on 1/15/2019. What changed?
A: The following topic was updated: exploring Facebook ad types.