Review adding a call-to-action button as well as calls to action in posts to align with your business goals.
- [Instructor] A call to action…is a marketing term where you encourage…your audience to take the action you want.…It moves them along to the next step in their journey…to becoming a customer or making a purchase.…Let's talk about how to get results…by incorporating this concept into your Facebook page.…Before we dive further we need to talk about…what Facebook calls engagement bait.…While a call to action is a good idea…from a marketing standpoint you need…to be aware of what not to do.…
Facebook will now actively demote posts…from pages that use engagement bait language.…This is basically asking for likes,…shares, comments, votes, or tags,…as you can see in these examples in the Facebook newsroom.…So, how can you work around this?…Well, you can still ask questions to your customers…in posts, like which T-shirt do you like better?…But you should stop there, and don't instruct them…how to react, such as type a comment below…or tag your friends in this photo.…
These are small language nuances,…but very important for your performance on Facebook.…
- Define “two-factor authentication” and describe how it protects your Facebook account.
- Identify the best way to increase the organic reach of your Facebook page.
- Recall the different types of Facebook groups and explain how to choose the appropriate group for your business.
- Recognize the benefits of adding a button to your page.
- Name the four steps in the Facebook sales funnel.
- Determine which call to action to avoid using in your posts.
- Review the page metrics that can help you determine the best time to post updates.