Most small businesses can’t afford the luxury of a full-time social media team. In this video tutorial, digital and social media strategist Martin Waxman identifies key social media roles and responsibilities. He explains the skills and characteristics people need in order to be successful at them. And he shares tips and advice on how to identify and select the best people for your social media team.
- [Voiceover] Most small businesses can't afford the luxury…of a full-time social media team.…Sometimes the responsibility falls to the owner…who's too busy juggling all the other priorities…and may not have the time to give social media…the attention it needs.…Or maybe you try to spread social media responsibilities…among your staff and they start complaining…they're overworked.…Some companies outsource social media to freelancers…or small agencies.…Regardless of the route you take,…some skills like creativity and visual storytelling…are essential for a social media team.…
Like the Internet, social media is a visual medium,…so that people who manage it for your business…should have some skills in photography,…video production, and design.…Your social media team should include a talented writer…who can craft updates and blog posts,…and a conversationalist who loves interacting with…and helping your customers.…You also need a good researcher…who can find ideas and content to curate…and identify which influencers you want to connect with.…
- List five examples of an organization’s content.
- Identify SEO strategies that will increase traffic to your website.
- Name the major platforms in social media.
- Predict the best social media strategy for a small business based on customer behavior.
- Prepare a social media plan using strategic considerations and measurable objectives.
- Define three tips for using social media to establish a solid customer relationship.
- Analyze data gathered through social media to perform A/B tests.