Join Martin Shervington for an in-depth discussion in this video Build relationships on comment threads, part of Social Media Marketing: Managing Customer Comments.
- [Voiceover] Remember, social media sites want you…to get more engagement as this is the way…of holding people's attention within their platform.…So sites' algorithms will often push a post…to the top of the news feed when there's more engagement.…By engagement, I mean more likes,…more shares, more comments.…Imagine you're hosting a party.…It is through engagement that you can ensure…that every guest is getting what they want…as well as potentially introducing them to other people.…We've all heard of working the room.…
Well, this is exactly the same.…So maybe that you want to work the comment thread,…in order for there to be more people…that can see you're a good host of the party,…and that you care about the guests.…And when you reply to people, you can +mention on Google+,…or you could @ mention on Twitter,…or you could just type their name,…and that's likely to send them a notification…as well as the comment itself.…So engagement is likely to get you more engagement…across Facebook and Google+…and LinkedIn and many other sites.…
- Differentiate between threaded and non-threaded conversations.
- Explain why hashtags are used in social media posts.
- Describe ways in which images influence social behavior.
- Recall how to use questions to your advantage in social media posts.
- Cite reasons why it’s important to be careful about the topics you post about online.
- Explain how to redirect attention on a comment thread.
- Recognize the importance of avoiding being snarky on social media threads.