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Basic advertising terminology

Basic advertising terminology: Facebook Marketing: Advertising
Basic advertising terminology: Facebook Marketing: Advertising

There are many terms and acronyms specific to marketing and online advertising and you’ll need to know many of these terms when you start advertising on Facebook. Social Media Strategist, Megan Adams provides an overview of the most important ones and must-know advertising terms. Term include click-through rate (CTR), frequency and reach.

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Skill Level Intermediate
1h 35m
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Q: This course was updated on 07/19/2017. What changed?

A: The following topics were updated: understanding different Facebook ad types, choosing an ad campaign, choosing a budget for your ads, choosing your ad creative, writing your ad content, managing ad placements, and placing your ad order.

Skills covered in this course
Social Media Advertising Advertising Marketing Facebook

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