Join Martin Shervington for an in-depth discussion in this video Avoid being snarky on social media threads, part of Social Media Marketing: Managing Customer Comments.
- [Voiceover] It's so tempting…to let your emotions run away with you when you're online,…especially when it comes down to the comments…you don't really want to receive.…Even though it may seem a good idea at the time,…you want to think twice about responding.…One of the key principles with social media…is the concept that you have time.…In other words, you have time to consider your response.…There are very few occasions…where taking an extra 30 seconds or so…to reply on a comment thread…will make that much difference.…
As such, you want to take a step back…and consider what you're saying…when you don't have to rush.…And one of the main issues…that people seem to face is being snarky.…And just in case you don't know what snarky means,…basically it's about making snide or critical comments.…Taking a look at Twitter,…if you were to make a comment on this particular cake…that said something like,…"Yeah, looks delicious, if you like eating sandy seashells,"…then, of course, that is not necessarily supportive…of that person and that business.…
- Differentiate between threaded and non-threaded conversations.
- Explain why hashtags are used in social media posts.
- Describe ways in which images influence social behavior.
- Recall how to use questions to your advantage in social media posts.
- Cite reasons why it’s important to be careful about the topics you post about online.
- Explain how to redirect attention on a comment thread.
- Recognize the importance of avoiding being snarky on social media threads.