Allow your community to support your brand

- [Voiceover] It's very easy to want to try and control…everything on social media, especially in the early days.…Hopefully by now, you started to see…that there's a set of skills that you need…to learn, and then you need to relax.…You need to care enough what is happening…but not so much that it gives you sleepless…nights and you get a sharp pain in your chest.…Now I joke about this, but social media…can lead to stressful situations.…If, however, you build a community…around your content, you may well find…that the solutions come from those members…instead of you having to get involved.…

If somebody attempts to intentionally…derail a comment thread, in other words,…take it off in a direction they want to take it off in,…that you may find that people on these thread…attempt to engage with that person…instead of you having to.…And this is the ideal situation.…And there often rally support by calling…in other members of the community…to the comment thread.…I've seen this many, many times.…And it means you don't have to get involved.…