Social media marketing is based on four pillars: your customer, your resources, your goals and your budget and works best when it’s integrated with your other programs. In this video, digital strategist Martin Waxman shows you how to be strategic when you add social media to your marketing mix.
- [Voiceover] Social media marketing…is based on four pillars,…your customer, your resources,…your goals, and your budget.…It works best when you blend it…with your other marketing programs.…In this video, we're going to show you…how to start integrating social media…into your current marketing mix.…These days, you hear the term integrated marketing a lot,…but what does integration mean?…Integration is simply a way to combine…your various marketing activities in a strategic way.…
You've probably heard the expression…the whole is greater than the sum of its parts.…With integrated marketing,…all the parts of your marketing plan…are designed to build on each other…and create a consistent story that reaches your customers…throughout the day.…Let's look at the integrated model.…Say your business advertises on radio…because you know your customers commute to work.…Maybe you're supplementing that by using PR…to reach media and bloggers,…and then one of your employees suggests moving everything…over to social media because it doesn't cost anything.…
- List five examples of an organization’s content.
- Identify SEO strategies that will increase traffic to your website.
- Name the major platforms in social media.
- Predict the best social media strategy for a small business based on customer behavior.
- Prepare a social media plan using strategic considerations and measurable objectives.
- Define three tips for using social media to establish a solid customer relationship.
- Analyze data gathered through social media to perform A/B tests.