Skip navigation

Acquisition goals

Acquisition goals: Writing Ad Copy
Acquisition goals: Writing Ad Copy

In the advertising world, especially in the online advertising world where you may only have a few seconds of the visitor’s time, nailing that first impression and keeping someone’s attention long enough to get them actually interested in learning more about you and your product can be the difference between a sale and a lost opportunity. In this video tutorial, Mike will introduce how acquisition goal centered ad copy should be focused on providing a branded fact-based explanation of your value proposition and how reducing anxiety should always be in the back of your mind.

Resume Transcript Auto-Scroll
Skill Level Beginner
1h 7m
Duration
216,656
Views
Show More Show Less

Continue Assessment

You started this assessment previously and didn't complete it. You can pick up where you left off, or start over.

Start My Free Month

Start your free month on LinkedIn Learning, which now features 100% of Lynda.com courses. Develop in-demand skills with access to thousands of expert-led courses on business, tech and creative topics.

Start My Free Month