Join Rudolph Rosenberg for an in-depth discussion in this video What you should know before watching this course, part of Excel: Analyzing Your Marketing Performance.
- [Instructor] In this course, we are going to use Microsoft Excel as our primary tool to analyze the marketing performance of a company, which means that you must have at least a basic understanding of how Excel works. If Excel is a tool you are using on a regular basis and you feel comfortable designing dashboards using functions and performing the simpler tasks, then you are ready to dive into this course. If on the other hand, you need to learn how to use Excel or need a refresher, there are great courses on this site.
- Evaluating marketing's business contribution
- Analyzing results vs. vanity metrics
- Extracting raw data to build dashboards
- Reducing human errors
- Analyzing marketing activities
- Linking actions to business impact
- Analyzing your account database and contacts database
- Analyzing paid ads and social media
- Using a common framework to analyze marketing activities
- Analyzing individual marketing activities over time
Skill Level Intermediate
1. The Marketing Cycle and Business Contribution
2. Analyzing Marketing Activities
3. Improving Marketing Performance Using the Natural Selection Process
Next steps2m 40s
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.