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Use your calendar as a compass

Use your calendar as a compass: Creating an Editorial Calendar
Use your calendar as a compass: Creating an Editorial Calendar

In this tutorial, Brian Honigman discusses how to treat your calendar as a compass to direct overall marketing and editorial work on a regular basis. He stresses the importance of monitoring performance of past campaigns. Learn how to identify opportunity gaps. Be open to changes in strategic direction.

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Skill Level Beginner
1h 18m
Duration
95,796
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