Join Bill Shander for an in-depth discussion in this video Use story even when you don't, part of Data Visualization Storytelling Essentials.
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- [Voiceover] I've made this point in my other courses…so, I won't belabor it here,…but, I do think it's worth repeating.…Even when you create a simple annotated chart…or a PowerPoint slide or a one-panel infographic,…you may not be in full-on storytelling mode,…but, you should always still think about…the story's structure when designing…and creating that content.…Think about it this way:…Humans are wired for story and have certain expectations…about what stories look like and how they're structured.…In its most basic form, every story needs…a beginning, middle, and end.…We learn this in elementary school.…
And maybe a story has some more nuance things…like the challenge the protagonist faces…and the climax that everything builds up to.…My argument is that even if you're creating something…very simple like this infographic, if you look carefully,…you can parse out that basic story structure very easily.…For instance, let's say that this yellow highlight…is the conclusion of the story, the end, right?…And the headline is the beginning of the story.…
Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail.
- Creating a narrative structure for data
- Applying narrative to data
- Identifying what you want to say with the data
- Analyzing what your data is saying
- Determining what your audience needs to hear
- Leveraging tables, charts, and visuals
- Ensuring your narrative provides context and direction