In this video, the instructor discusses how to handle the fact that there are so many different tools to manage marketing activities and the complexity that is generated when analyzing them.
- In this video, we'll discuss how to handle the fact…that there are so many different tools…to manage marketing activities,…and the complexity it generates when analyzing them.…Having many tools, such as Google Analytics, Mail Chimp,…and many other, is a complexity when it comes…to analyzing your data.…It means you need to put a process in place…to extract, transform, and format each set of data.…Now, there's two ways to go about handling…such a situation.…You can either decide to extract raw data…from each tool and then develop in-house…the transformation and formatting process…or you rely on each tool's reporting system…to retrieve only the pieces of information…you need for your dashboards.…
Each of those approaches have pros and cons.…They're both good approaches,…but depend on your situation and needs.…
- Evaluating marketing's business contribution
- Analyzing results vs. vanity metrics
- Extracting raw data to build dashboards
- Reducing human errors
- Analyzing marketing activities
- Linking actions to business impact
- Analyzing your account database and contacts database
- Analyzing paid ads and social media
- Using a common framework to analyze marketing activities
- Analyzing individual marketing activities over time
Skill Level Intermediate
1. The Marketing Cycle and Business Contribution
2. Analyzing Marketing Activities
3. Improving Marketing Performance Using the Natural Selection Process
Next steps2m 40s
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