From the course: Excel for Business Analysts

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Testing marketing content with business analytics

Testing marketing content with business analytics - Microsoft Excel Tutorial

From the course: Excel for Business Analysts

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Testing marketing content with business analytics

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- [Instructor] Anyone working in marketing or marketing analytics these days understands the importance of Google as a core tool as part of the advertising process. In fact, Google has really helped to advance the field of business analytics in the form of additional data that's available to analysts to examine what's working and what's not working for their marketing strategies. So, I'm here on the Google Ads page, and we've just got a sample campaign for a firm I work with that I've pulled up. Now, for this particular campaign of course, we can see various metrics that we might be interested in: the number of clicks, the average cost per click, the cost of the campaign, et cetera. And of course we all know we can turn on or off any of these things, and we can add to this based on the timeframe that we're interested in, et cetera. But what's interesting and where you can really start to kind of get good core data is when…

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