From the course: Financial Analysis: Making Business Projections
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Revenue projection basics - Microsoft Excel Tutorial
From the course: Financial Analysis: Making Business Projections
Revenue projection basics
Out of all the elements that we will be learning to project, revenue is probably the most complex. Not because of the financial methodolody to be used, and not because of the different types of elements that make it up. Revenue is the most complex P&L element to project because it is the one you have the least control over. For gross margin or operating expenses, you have quite a say. But for revenue, the only thing you have control over is the resources you will be putting in place to generate it. Then, it is going to be up to those resources and to your customers to decide how successful you're going to be. Because everything is not up to you when it comes to revenue, we can be tempted to be either too optimistic or not optimistic enough in our financial projections. To circumvent that problem, in this chapter we will be learning how to break down revenue into manageable pieces. We will project those pieces individually and then put them back together in order to get a realistic…
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Contents
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Revenue projection basics1m 46s
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Preparing past P&Ls3m 40s
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Projecting revenue based on your resources5m 32s
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Adjusting for changes in productivity2m 12s
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Adjusting for changing resources2m 55s
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Detailing your plan by month using seasonality1m 52s
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Creating a product-level projection2m 39s
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Adding back exceptional elements using pipeline information2m 32s
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Market-driven forecasting2m 46s
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