Join Bill Shander for an in-depth discussion in this video Relatability, part of Data Visualization Storytelling Essentials.
- [Instructor] When telling data stories,…you have to make the data relatable to your audience.…There are a few ways to do that,…but generally it comes down to three primary methods.…You have to make the numbers understandable, relatable,…and communicate the impact of those numbers.…So this is a great example.…If the Moon Were Only One Pixel,…a Tediously Accurate Scale Model of the Solar System.…And so, as it says at the bottom, you scroll to explore.…And so the point of this is just to, you know,…exactly the idea that I don't know what it means…that the sun is 93 million miles away…or however far it is,…or how close the Moon is, or how far Mars is.…
It's really hard to sort of grok numbers at that scale.…And so projects like this are meant to explain it.…So I'm just gonna start scrolling.…So, as I scroll, I get a sense of scale.…So, as you can see, this is the Moon over here.…It's one pixel,…which equals 3,474.8 kilometers.…And if that was the size of the Moon,…this is the size of the Sun.…Just so you sort of understand quickly what's going on here.…
Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail.
- Creating a narrative structure for data
- Applying narrative to data
- Identifying what you want to say with the data
- Analyzing what your data is saying
- Determining what your audience needs to hear
- Leveraging tables, charts, and visuals
- Ensuring your narrative provides context and direction