Join Bill Shander for an in-depth discussion in this video Progressive depth, part of Data Visualization: Storytelling.
- [Instructor] Some stories are simple,…and they stay simple.…I love simplicity, but simple doesn't mean simplistic.…And as I've talked about many times,…the point isn't that everything has to be simple,…but that you have to present simple,…higher level information to people…to get them to self-select in for deeper…and more complex content, based on…their interest in the subject matter.…That's the entire basis of my four-by-four model…for knowledge content.…I describe it more fuller in my…Data Visualization Fundamentals course,…but the basic idea is that you have to present content…to people in four levels.…
I call them The Water Cooler, The Cafe,…The Research Library, and The Lab.…The Water Cooler moment is essentially…that initial attention-grabbing piece of content.…It's the thing that lets people decide…whether or not they're interested…in what you're talking about.…Just like if you're at the water cooler,…they'll decide if they want to hang out and talk longer.…If they do want to talk longer, they'll go…to the cafe with you and have a cup of coffee.…
Join data visualization expert Bill Shander as he guides you through the process of turning "facts and figures" into "story" to engage and fulfill our human expectation for information. This course is intended for anyone who works with data and has to communicate it to others, whether a researcher, a data analyst, a consultant, a marketer, or a journalist. Bill shows you how to think about, and craft, stories from data by examining many compelling stories in detail.
- Creating a narrative structure for data
- Applying narrative to data
- Identifying what you want to say with the data
- Analyzing what your data is saying
- Determining what your audience needs to hear
- Leveraging tables, charts, and visuals
- Ensuring your narrative provides context and direction