From the course: Excel: Market Research Strategies
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Organizing sales data - Microsoft Excel Tutorial
From the course: Excel: Market Research Strategies
Organizing sales data
When it comes to doing market research in the real world, anyone dealing with this area needs to be able to take data generated by the business and then clean up that data for use in market research analysis, including things like understanding and estimating a demand curve. Let's look at how that process works. I'm in the 01_03_Begin excel file. Now what we see here is data from a firm related to all the sales they've made over time. This particular company, a fictional firm, to be called Red Tech Third provides a variety of different high-tech products, including drone blueprints. Now what we see is the firm has two major products that we're looking at this particular case. Product 102 and product 101 which are blueprints for two different drones, the Bsquare Blueprint and the All Eyes Drone Blueprint. And we see, as you'd expect from most sales reports, the level of sales on any particular day for a particular product.…
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What is product demand?3m 10s
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Measuring product demand4m 4s
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Organizing sales data5m 3s
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Seasonality in product demand5m 56s
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Moving averages and product demand4m 34s
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Price elasticity and product demand5m 57s
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Predicting demand for a new product3m 11s
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Regressions for forecasting5m 12s
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Using Excel for regressions4m 55s
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Demand forecasting caveats3m 17s
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