Join Brian Honigman for an in-depth discussion in this video How to use the exercise files, part of Create an Editorial Calendar.
- [Voiceover] You have access to the exercise files used throughout this course. I've provided three different exercise files to help you develop your very own Editorial Calendar. The first as seen here is a PDF worksheet for determining what department should get their own calendar. It's a straightforward questionnaire that you should complete after viewing the video titled, How to Pair an Editorial Calendar with the Right Department. The other two files are examples of Editorial Calendars help get you started on your way. One is a Good Sheets Calendar, and the other is a Trello Calendar. I'll be using both of these throughout this course as an example. Please you them as a template for creating your own calendar in the future.
The Google Sheets Calendar can be accessed online at anytime or as an Excel spreadsheet. If you choose to copy the calendar from Google Sheets to your own Google Drive, set up your own free account and copy it from the file menu by choosing Make A Copy to edit the document as your please. The Trello Calendar example is viewable to anyone with or without a Trello account. To copy the calendar set up a Trello account and access to copy function from the main menu. Let's drive in.
- Defining an editorial calendar
- Establishing calendar objectives
- Choosing the right tool
- Setting the time frame
- Adding campaigns and marketing channels
- Executing the editorial calendar